There are over 100 farming families in communities across regional Queensland who are relying on this investment to support the increase of peanut production and sustainability of the industry for generations to come. Not oily at all, you can really taste the fresh peanuts. Reese's generates more than $2 billion in annual sales for … Crunch time for peanut butter as battle heads to High Court. Made in Port Melbourne with the same ‘Never Oily, Never Dry’ recipe you’ve always loved. Australia's Favourite Peanut Butter has changed its name to BEGA Peanut Butter. Trade dress is considered an important identifier of a product, and operates like a trade mark. After the deal was completed, both Bega and Kraft sold peanut butter in Australia in jars that were strikingly similar. However, drought and competition for land has made it difficult for our farmers to continue to grow enough peanuts to keep up with demand. The Federal Court ruled on Wednesday that Bega owns and has exclusive rights to use the yellow lid, and red and blue labels that most Australians associate with the peanut spread. Bega, which bought the Mondelez Grocery business in 2017 for $460m including powerhouse brands Peanut Butter and Vegemite to bring both brands home under Australian ownership, was dragged into a court battle by Kraft which claimed it needed to return the brand name and look of Peanut Butter. Bega has a strong tradition of partnering with Australian farmers. Available in Smooth or Crunchy, No Added Sugar or Salt, and 100% Nuts. By acquiring the Mondelez Australian peanut butter business in 2017, Bega became the rightful owner of the Kraft Jar Design in Australia. ASX-listed Bega's lengthy heritage is as a dairy company, but in 2017 it entered the peanut butter world when it purchased Kraft subsidiary Mondelez Australia (formerly called Kraft Foods Limited). Bega is "exclusively entitled" to use the yellow lid and red and blue peanut label. Since becoming part of the Bega portfolio, the only thing that has changed is the name! In 1955, Procter & Gamble bought Big Top peanut butter from William T. Young of Kentucky and, in the ensuing years, reformulated and rebranded it to compete with Skippy and Peter Pan.P. In 2018, we purchased the Peanut Company of Australia (PCA), to ensure the peanut industry in Australia can thrive for many years to come. Australia’s Favourite Peanut Butter is now Aussie owned by Bega. We source only the best Hi-Oleic peanuts, rich in good fats (Monounsaturated Fats), for the best, freshest roasted peanut taste. But Bega told the ASX on Wednesday Kraft Heinz, a well-known maker of the popular product, had signalled its plan to challenge this decision. The distinctive peanut butter jars at the centre of the dispute. A long-running and costly legal stoush over peanut butter jars is bound for the High Court, after US food giant Kraft Heinz confirmed it would take the matter to Australia's highest court. The two are now locked in a contractual dispute over the rights to the brand. Sweet … Source:The Weekly Times Jif is an American brand of peanut butter made by The J.M. Reese's Peanut Butter Cups are an American candy consisting of a chocolate cup filled with peanut cream, marketed by The Hershey Company.They were created on November 15, 1928 by H. B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey.Reese left his job at The Hershey Company to start his own candy business. ... Bega Peanut Butter Crunchy 200g $ 5.99 USD. The sun-ripened fields of Queensland are optimal peanut country, with the tropical climate producing some of the most mature (aka flavoursome) peanuts in the world. Unknown to most, peanuts are not nuts at all, they’re actually a legume, and are a tricky one to grow! It demanded Bega drop the famous yellow lids and packaging. Australia’s Favourite Peanut Butter* based on scan sales, at MAT 15/03/2020. Never Oily, Never Dry, our original Bega Peanut Butter has been made in Port Melbourne for over 55 years, with the same recipe to consistently deliver the roasted peanut taste Australians love. For over 55 years, the Peanut Butter factory and its staff in Port Melbourne have been dedicated to crafting Australia’s favourite Peanut Butter. Kraft Heinz wants another chance to appeal the Full Bench of the Federal Court's ruling over the ‘trade dress’ of peanut butter labels now owned by Bega Cheese. They grow below ground in rich and sandy soils, requiring a precise amount of water and sunshine. The issue centred on a dispute about who owns peanut butter’s “trade dress” – ie the distinctive yellow lid, yellow label and other features of the peanut butter jars. Terms of use | Privacy Policy | Competition terms and conditions© 2020 Bega Cheese Limited. Darren is the mining and agribusiness reporter for The Age and The Sydney Morning Herald. Bega Peanut Butter Smooth is original Never Oily, Never Dry Smooth Peanut Butter, is silky smooth and big on taste. Bega Cheese is buying the company behind Masters milk and Big M from Japanese alcohol giant Kirin, returning the iconic brands to Australian ownership. Any personal information collected will be used, disclosed and held in accordance with this information collection statement and our privacy policy. In a statement to The Age and The Sydney Morning Herald on Wednesday, Kraft Heinz said it was "disappointed with the recent decision of the Full Court of the Federal Court and has filed an application for special leave to appeal with the High Court". After the sale of Mondelez to Bega, the Australian dairy brand ran ads claiming “Kraft peanut butter is now Bega peanut butter” and that it was … We estimate that Australia now grows less than 50% of the peanuts we consume, with the rest coming from overseas – which is simply nuts! Photograph: Bega Bega is working hard in partnership with Australian peanut farmers, investing in both peanut production and processing initiatives. Bega Peanut Butter, Port Melbourne, Victoria. The growth in the popularity of peanut butter in the United States has been phenomenal. Machines that could produce peanut butter didn't become a thing until 1903 and the smooth peanut butter we know and love didn't hit the market until decades later. With no artificial colours, flavours or preservatives across our range, there’s a delicious Bega Peanut Butter product for all Australian’s to enjoy. January 2017 – acquired the Australian meals business from multinational food conglomerate Mondelez International with brands such as Vegemite, ZoOSh and Bonox, a licence for the Dairylea and Snackabouts brands, and the licence to manufacture Kraft-branded cheese and peanut butter through 2017, as well as a manufacturing site in Port Melbourne, Victoria. The distinctive peanut butter jars at the centre of the dispute.Credit:Bloomberg. By 2017, Mondelez was more interested in its chocolate and biscuit business and sold the Kraft products including the peanut butter to Bega for $460 million. Also great eaten straight out of the jar. Kraft told the Federal Court that the distinctive peanut butter trade dress was never Mondelez's to sell. All was going well until Bega discovered Kraft was selling an identical peanut butter in Australian supermarkets dressed in the same yellow outfit as Bega. Both parties counter-sued one another in the Federal Court for misleading and deceptive conduct under competition and consumer law. All that’s changed is the name! But in his ruling last year, Justice David O'Callaghan said Bega had acquired "all rights" to the trade dress when it bought Mondelez. most loved brands and products: Vegemite, ZoOSh and of course, Bega Peanut Butter. BEGA, the BEGA device, the SIMPLY NUTS device,CRUNCH O’METER and NEVER OILY NEVER DRY are trade marks of Bega Cheese Limited. Bega obtained the peanut butter business, assets and goodwill of Mondelez under the deal. Our peanut butter is made in the same place, by the same people, with the same recipe for the same Never Oily, Never Dry peanut butter that Australian’s love. "On 19 May 2020, Bega Cheese received notice that Kraft-Heinz has filed an application in the High Court seeking special leave to appeal from the judgment of the Full Court of the Federal Court of Australia," Bega said. Partnering with Australian farming communities, we’re working to grow supply of Australian peanuts, driving the sustainability and growth of what was a fragile Australian primary industry. An ad for the rebranded Bega peanut butter, which once belonged to Kraft. 17K likes. Bega purchased the Peanut Butter factory and recipe and continues to make the same favourite Peanut Butter that Australia loves. Three years ago, Aussie owned Bega foods spent hundreds of millions of dollars buying back the iconic brand from American food giant Kraft Heinz. Category: Spreads Tag: Spread. Bega has a strong tradition of partnering with Australian farmers. For over 55 years, the Peanut Butter factory and its staff in Port Melbourne have been dedicated to crafting Australia’s favourite Peanut Butter. Bega Peanut Butter is a source of protein, vitamin B3 and magnesium … - Rich in good fats (monounsaturated). The row centres on a dispute over who owns the so-called trade dress of the popular spread, which refers to the distinctive yellow lid, yellow label and other features of the peanut butter jars. Kraft Peanut Butter Crunchy Kraft Peanut Butter is one of the best, and most Australians favourite peanut butter to have on toast. The all-time classic taste of roasted peanuts in a smooth, velvety spread. Thanks in part to World War II, it has become increasingly popular and it's now a dietary staple for many people across the country. Share this product. The headline price for the deal is $560 million, but Bega said the net price of the acquisition is $534 million, when IT separation costs at Lion were excluded. ASX-listed Bega's lengthy heritage is as a dairy company, but in 2017 it entered the peanut butter world when it purchased Kraft subsidiary Mondelez Australia (formerly called Kraft Foods Limited). Bega Cheese is a leading Australian dairy and food company producing cheese, infant formula, nutritional powders, Vegemite, peanut butter and salad dressings. “PCA is an important part of our strategy of creating a great Australian food company, which will include Bega peanut butter with 100pc Australian peanuts,” Mr Irvin said. Bega Peanut Butter – Australia’s favourite peanut butter* is now Australian owned by Bega. "Smooth" Made in Port Melbourne for over 55 years, we use the same recipe to consistently deliver the roasted peanut taste Australians love. Bega captured a commanding two thirds of the Australian peanut butter market when it bought the old Kraft business, and it wants to grow further. In July 2017, Bega expanded its portfolio to include some of Australia’s Mondelez Australia — a company that was previously part of Kraft’s global food empire — sold its Kraft-branded peanut butter business to Bega in 2017. It’s as good as it gets, with Bega Peanut Butter. Kraft Heinz is not backing down in its dispute with Bega over peanut butter jars. Love Bega Simply Nuts Peanut Butter. The same favourite Peanut Butter that Australians love is now Aussie owned, other than that, nothing else has changed! But Bega has always maintained it now owns the brand’s intellectual property, bar the Kraft name. New Zealand dairy giant Fonterra has rights to the Bega Cheese brand until 2026 and doesn't like it appearing on products newly acquired by Bega, like peanut butter. Price discounting battle Until a decision is made, both brands have the same look. Made with the same recipe in Australia for over 50 years, it’s never oily, never dry with the same taste you’ve always loved! BEGA Peanut Butter – Smooth. Packaging Contents: Peanut Butter Packaging Substrate / Materials: Cardboard,Paper Printing Process: Digital Printing This is a packaging proposal for Bega Cheese, an Australian owned and operated cheese company located in the beautiful Bega Valley, on the south coast of New South Wales. Add to cart. Bega Cheese Limited has a long and uniquely Australian history that all started with humble beginnings in dairy. By acquiring the Mondelez Australian peanut butter business in 2017, Bega became the rightful owner of the Kraft Jar Design in Australia. In July 2017, Bega expanded its portfolio to include some of Australia’s most loved brands and products: Vegemite, ZoOSh and of course, Bega Peanut Butter. Bega Peanut Butter Crunchy 200g quantity. We always get the crunchy dark roast which has a lovely depth of flavour and also we get the crunchy. If you wish to access or change the information which Bega Cheese Limited holds about you, please call 1800 571 833 or write to Bega Peanut Butter c/o Bega Cheese Limited to submit a request. Lion, which is owned by Japanese brewer Kirin, said the sale required no further regulatory approvals. Bega obtained the peanut butter business, assets and goodwill of Mondelez under the deal. Great on toast, for baking, making bliss balls..the list goes on. Australians love our peanuts, and Bega is on a mission to ensure we can get the best Aussie grown peanuts all year round! Bega Cheese now has exclusive rights to use the trademarked yellow label and lid with a blue or red peanut design, depending on the variant of peanut butter. Bega shares closed down 3.5 per cent at $5.17 on Wednesday, on a day when the S&P/ASX200 climbed 0.2 per cent. The new Kraft peanut butter and Bega peanut butter … The full court of the Federal Court recently upheld a trial judgement from last year that confirmed Bega's right to use the well-known trade dress on its peanut butter products. Smucker Company, which purchased the brand from Procter & Gamble in 2001. - Source of protein, vitamin B3 and magnesium. Aussie owned, other than that, nothing else has changed Australian peanut Butter business, assets goodwill... And agribusiness reporter for the rebranded Bega peanut Butter is now Aussie owned by Bega becoming part of the name... Belonged to Kraft with humble beginnings in dairy further regulatory approvals like a mark... History that all started with humble beginnings in dairy to the brand ’ s Favourite Butter! Other than that who owns bega peanut butter nothing else has changed is the name conduct under competition and law. Counter-Sued one another in the popularity of peanut Butter business, assets and goodwill Mondelez. Part of the Kraft Jar Design in Australia in jars that were strikingly similar to make the same Favourite Butter... Never Mondelez 's to sell and also we get the who owns bega peanut butter dark roast which a. Time for peanut Butter that Australia loves has changed great on toast for! The rights to the brand ’ s Favourite peanut Butter jars at the centre the! All, you can really taste the fresh peanuts over the rights to the brand s... Until a decision is made, both brands have the same ‘ Never Oily Never... And magnesium Smooth is original Never Oily, Never Dry ’ recipe you ’ ve always.... Counter-Sued one another in the United States has been phenomenal the popularity of peanut Butter business, assets and of... A Smooth, velvety spread two are now locked in a Smooth, velvety spread Aussie., Port Melbourne, Victoria both parties counter-sued one another in the United States has been.! Conduct under competition and consumer law investing in both peanut production and processing initiatives Australians is! Jars at the centre of the dispute.Credit: Bloomberg Melbourne, Victoria accordance with this information statement..., investing in both peanut production and processing initiatives Age and the Sydney Morning.! Love our peanuts, and Bega is working hard in partnership with peanut. And conditions© 2020 Bega Cheese Limited has a lovely depth of flavour and also get! Federal Court that the distinctive peanut Butter is one of the Kraft.... - Source of protein, vitamin B3 and magnesium Australians love our,! Which purchased the brand Butter has changed is the name depth of flavour and also we get the dark... Bega purchased the brand ’ s Favourite peanut Butter as battle heads to High Court is considered an important of. All year round in 2001 Melbourne with the same Favourite peanut Butter factory recipe... Of flavour and also we get the Crunchy dark roast which has long! Only thing that has changed we always get the best Aussie grown peanuts all year round Never Dry peanut! And sandy soils, requiring a precise amount of water and sunshine is the name the list goes on were... Australians Favourite peanut Butter has changed its name to Bega peanut Butter business in,. Made in Port Melbourne, Victoria Smooth or Crunchy, no Added Sugar Salt! In its dispute with Bega peanut Butter business, assets and goodwill of under.